Yesterday's Wall Street Journal Report on "Search" outlined its view of the key criteria small businesses need to pay attention to in order to make sure customers can find them online. Bottom line, a website's value depends on how many customers see it.
The WSJ is right. Burst Media's research indicates that 57% of shoppers say the Internet is their primary source of information pre-purchase. People are looking for information about products and services they want to buy, and small businesses need to help those customers find them.
This "Search"article talks about the importance of adding relevant descriptions - common search phrases or keywords - to a business site's text. This process helps sites place high in search results (known as natural or organic search). Innuity's search engine optimization (SEO) packages, based on its Optify technology, help small businesses understand which keywords have the best probability for achieving high natural search engine rankings.
"Think Locally" was another key consideration - and focus on local search optimization. Small businesses are not very interested in getting traffic from around the world when they are a local restaurant, nail salon, barber, car mechanic and the like. The best way to optimize your website from a local search standpoint is to use LeadConnect, Innuity's recent local SEO offering. In one easy step get all your key locally-based business information sent out to the major search engines, and you'll see how quickly your business pops up when a customer or potential customer does a local search in your business category.
As the article states, "Local search is still kind of open, and many businesses don't realize it's an option. so there's a lot of opportunity for that right now." Shivonne Byrne, Innuity CMO
Innuity: www.innuity.com and www.leadconnect.innuity.com. WSJ article: http://online.wsj.com/article/SB117769688676085058.html?mod=2_1293.htm_1 . BlogBusinessSummit post: http://blogbusinesssummit.com/2007/04/seo-search-engine-optimize-small-business-wall-street-journal.htm#comments
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