Internet Retailer's "The Search is On" recent article on search engine marketing confirms that online merchants are investing more in natural SEO (search engine optimization) and PPC (pay-per-click) advertising to increase their ROI results.
As of only two years ago, only 21% of companies participating in the survey had spent money on SEO or PPC marketing programs for more than a four year period. But it's clear from the market research that a sea change has occurred. The survey results show that search engine marketing drives more than 50% of sales for 30.2% of responding e-tailers, with 57.4% of participants noting that search engine marketing performed better than all their other marketing programs.
The key driver for opting towards search engine marketing programs? SEM delivers more and better qualified buyers who are trying to locate a product or service in order to make a purchase.
Between the two, natural or organic search is being adopted more as a SEM solution because of the growing costs of pay-per-click advertising. It's simply becoming a better investment to have keywords work for your business over time, and help increase your page rankings in perpetuity.
Times have also changed in terms of businesses using massive stockpiles of keywords-phrases. Today businesses simply have a better understanding of what keywords yield the best results, and they are placing more and more of their bets on known keywords.
It's an exciting market adoption shift that's occurring, and Innuity has various search engine marketing packages to help businesses with their natural search engine optimization and pay-per-click needs. For more information on affordable small business SEO and to be able to speak with a live customer service representative, call 866.814.4080.
Shivonne Byrne Innuity CMO
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