Innuity has launched a small business search engine optimization product that's absolutely affordable for small businesses, and drives qualified customers to the websites of small businesses. With the majority of consumers in the U.S. now using the Internet to search for products and services, it has never been more important for small businesses to be included in online search results.
Today, natural search results (what you see when you type in a keyword in Google and the unshaded list pops up) represent 70% of clicks from the search pages; represent higher conversion rates than paid search (pay-per-click advertising); and become a company asset once achieved (no click fees for hitting on the search result).
With Innuity's new Search Engine Optimization (SEO) service, we research consumer behavior for a small business' targeted customers and create/execute an online program to get their website included in relevant keyword searches on the major search engines.
Our comprehensive service includes these steps:
1. We create an in-depth analysis of consumer behavior in your business category.
2. Using our proprietary tool, Optify, we evaluate and predict the keyword search terms that will be most attainable for your website.
3. Our team of content writers then focuses on the top five keywords (based on ROI potential and your input) and create five dedicated content pages for your site.
4. We then perform ongoing link recruitment to ensure that the search engines index these keyword pages.
5. We provide ongoing keyword ranking reports, showing the current ranking for each of the five targeted keyword phrases on Google, Yahoo! and MSN.
At Innuity, we have a data-driven approach to natural search engine rankings and over the years we have continued to refine an approach to SEO that leverages (1) the data behind consumer behavior and (2) the search engine algorithms that are used to determine top rankings for specific keywords.
Shivonne Byrne, Innuity CMO
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Posted by: Affordable Search Engine Optimization | December 30, 2009 at 05:08 AM