Comprehensive Pay-Per-Click Campaign Management

In March 2007, comScore Networks reported that 7.3 billion domestic searches were conducted on search engines such as Google, Yahoo!, MSN and others. As Internet usage by U.S. consumers has continued to expand, it has never been more important that businesses can be found online.

One reason pay-per-click (PPC) campaigns have become so popular is that they are significantly quicker than traditional search engine optimization. Businesses don't need to change any of their current website content, so PPC campaigns can be implemented almost immediately and results can take just minutes versus weeks or months to get started and see leads. In fact, Jupiter Research (2007) reports that the majority of advertisers are satisfied with the ROI of their search engine marketing.

At Innuity, our PPC campaign packages are designed to ensure that businesses are connected with consumers most likely to purchase their services and goods. We research and identify highly targeted keywords, set up clients' search engine marketing campaigns and provide ongoing management to generate the maximum budget results.

Each of our PPC packages includes our complete end-to-end campaign set-up and maintenance; the only difference is the number of qualified prospective customers-leads that will be sent to your website on a monthly basis:

• Traffic Express: 260 target clicks-leads per year @ $50/month
• Traffic Plus: 780 target clicks-leads per year @ $100/month
• Traffic Pro: 2,400 target clicks-leads per year @ $250/month

Innuity's PPC Comprehensive Campaign Management programs also include:

1. Keyword Research: Innuity's PPC team researches current consumer search behavior for each specific client's business and helps identity the most relevant, high-impact keywords for the campaign.
2. Ad Creation: Our online marketing experts craft the online text ads for your campaigns that will generate results.
3. Account Set-up: Our team sets up accounts within the search engines - uploading the targeted keywords and text ads.
4. Monthly Campaign Management: Once accounts are active, we continue to monitor the performance of campaigns - identifying additional keywords and modifying ads to motivate qualified customers to click to a business' website.
5. Detailed Reporting: At the end of each month, businesses receive a detailed report showing the number of prospective customers sent to their website.

Shivonne Byrne, Innuity CMO