The online Wall Street Journal just featured a telling article on Steve Spangler, a former Denver science teacher, Emmy-winning TV science host, and director of the national Hands-on Science Institute for science teacher training, who now has an educational toy company (Steve Spangler Science) which employs over 30 people and last year recorded more than $5 million in revenues.
In analyzing his success as a small business owner, Steve gives the nod to his blog as being the primary driver that has catapulted his business forward financially. The reason the blog works, from his perspective, is that the blog regularly publishes new information (new web pages) that are indexed so well on search engines, such as Google.
But the real secret, according to Steve, is the power of great headlines to attract visitors to his blog. He shares the story of one of his early blog headlines, "It's Great to be Stupid," that commented on a Good Morning America featured "top stupid product." Viewers didn't know his blog, weren't searching for him, but the headline was picked up and drove countless people to his blog - and ecommerce site.
Steve's blog receives 15,000 - 20,000 unique visitors each day, and he credits 13% of his overall sales to the blog. He is committed to keeping the conversation going, writing attention-grabbing headlines, and propagating his blog for a long time.
Shivonne Byrne, Innuity CMO
Comments