Empowering Small Business

Local Business Guides + Local Search

Innuity has just released its most recent beta version of YP Guides – our local business information guides that feature a rapidly growing amount of product and service information provided by US businesses. Check it out at www.ypguides.com and let us know what you think.

Our locally oriented YP Guides allow a business owner to communicate all of the core information that consumers are interested in about their business including things like hours of operation, services provided, products sold, specialties and much more. Additionally, businesses that sell products online can also have their products included in YP Guide search results.

For consumers, YP Guides is able to provide search results that connect them to appropriate local businesses. The YP Guide search results will give them all of the information to visit or call the local business, or transact with them online if they have an online store. Specifically, Innuity’s YP Guides features the following guides:

1. YP Business Guides: Provides detailed information to help consumers find businesses in their geographic area.
2. YP Product Guides: Provides a single source resource across the major online retailers.
3. YP Classified Guides:  Lists complete local classified for a specific geographic area including autos, jobs, homes and more.
4. YP Event Guides: Features a full range of business and entertainment events happening in your home town and surrounding area.
5. YP Real Estate Guides: Offers detailed estimates of local home values and delivers other real estate resources.

Plus, Innuity’s YP Guides offers local traffic alerts and weather forecasts and a full list of other business services to browse.

Shivonne Byrne, Innuity CMO

Comprehensive Pay-Per-Click Campaign Management

In March 2007, comScore Networks reported that 7.3 billion domestic searches were conducted on search engines such as Google, Yahoo!, MSN and others. As Internet usage by U.S. consumers has continued to expand, it has never been more important that businesses can be found online.

One reason pay-per-click (PPC) campaigns have become so popular is that they are significantly quicker than traditional search engine optimization. Businesses don't need to change any of their current website content, so PPC campaigns can be implemented almost immediately and results can take just minutes versus weeks or months to get started and see leads. In fact, Jupiter Research (2007) reports that the majority of advertisers are satisfied with the ROI of their search engine marketing.

At Innuity, our PPC campaign packages are designed to ensure that businesses are connected with consumers most likely to purchase their services and goods. We research and identify highly targeted keywords, set up clients' search engine marketing campaigns and provide ongoing management to generate the maximum budget results.

Each of our PPC packages includes our complete end-to-end campaign set-up and maintenance; the only difference is the number of qualified prospective customers-leads that will be sent to your website on a monthly basis:

• Traffic Express: 260 target clicks-leads per year @ $50/month
• Traffic Plus: 780 target clicks-leads per year @ $100/month
• Traffic Pro: 2,400 target clicks-leads per year @ $250/month

Innuity's PPC Comprehensive Campaign Management programs also include:

1. Keyword Research: Innuity's PPC team researches current consumer search behavior for each specific client's business and helps identity the most relevant, high-impact keywords for the campaign.
2. Ad Creation: Our online marketing experts craft the online text ads for your campaigns that will generate results.
3. Account Set-up: Our team sets up accounts within the search engines - uploading the targeted keywords and text ads.
4. Monthly Campaign Management: Once accounts are active, we continue to monitor the performance of campaigns - identifying additional keywords and modifying ads to motivate qualified customers to click to a business' website.
5. Detailed Reporting: At the end of each month, businesses receive a detailed report showing the number of prospective customers sent to their website.

Shivonne Byrne, Innuity CMO